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Adobe MAX 2016: Breakthroughs in Design and Productivity * Adobe Creative Cloud * COW News

Adobe MAX 2016: Breakthroughs in Design and Productivity

You might be excused for thinking that, barely a month since Adobe announced massive updates to their Creative Cloud suite at IBC, there might not be much more to add, except that there’s no way that Adobe would bring 10,000 people to San Diego for the Adobe MAX creativity conference and not have some truly compelling new news. Read on for news of new design tools for app prototyping, photorealistic comping/visualization, the new Adobe Sensei framework of intelligent services built into the entire Creative Cloud Platform, the integration of Reuters video and photography into Adobe Stock’s editorial collection, and, of particular interest to folks working in web video, the introduction of the new Social Publishing Panel within Adobe Premiere Pro.
Microsoft Surface Studio: Does It Out-Mac the Mac? *  * Ronald Lindeboom

Microsoft Surface Studio: Does It Out-Mac the Mac?

The day before Apple was set to announce their big news for the year, Microsoft introduced their own big news and for some Mac users -- no, not all but at least some -- it seemed to recall feelings and dreams of old. This is a Microsoft that few saw coming and in their swing for the fences, they have gotten many things right. Will it be enough to plant their flag on the mountain that Apple has long been king of? We'll see.






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Apple on the MOOOOOOVE!

The world's largest community of media professionals has already begun its rumination on Apple's latest moooooves, including new MacBook Pros, and the eagerly anticipated FCPX 10.3! Not only are early reactions to 10.3 very positive, a number of our members are already putting it to use on paying projects, and liking what they see.

We want to especially draw your attention to a blog entry from Charlie Austin's Final Cut Pro X Babbling, Final Cut Pro X 10.3 – First Look.

As Charlie has led us to expect from his work at FCPXpert.net and his thousands of posts in the CreativeCOW.net forums, this is one of the most thorough and engaging explorations of the subject that you'll see anywhere on the web. Don't miss it!

There's lots to talk about of course, so conversations are happening on a couple of other threads you'll want to check out:
  • 10.3 explores the new FCPX (and friends!) in detail, and
  • Reactions to today's Apple Event offers a broader overview of all of Apple's announcements. Note that this one begins with live reactions posted while the event was underway, so read further on in the thread for some thoughts as the dust continues to settle.




Being an Advertising Editor: The Ins and Outs of Agency Work

In a postproduction-filled world teeming with editors working on TV, film, sports, live shows and even the news, there are many in-house editors working on a huge range of less visible work. From commercial spots to web pre-rolls or even internal pitch reels, there is a rapidly expanding role of “staff editor” in markets all across America. "I’m one of those editors working at an advertising agency," says Katie Toomey, "and before landing the job, I didn’t even realize this was an option for me!"

While obviously not as glamorous as feature film or network TV, agency work offers some great opportunities. "I’m exposed to a lot of different techniques and tools," says Katie, "and I’ve had to learn how to interpret technology and people at the same time. Plus, as a staff editor, I have a place to go every single day."

There are many more advantages to this kind of work, especially for people who want to continue honing their skills in many different directions. Is agency work for you? Read more!





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Advanced Color Correction in Adobe Premiere Pro

Color correction is essential to making every video look its best, and Adobe Premiere Pro has a lot of great tools built in that are both powerful and easy to use. Most important, they can help bridge the gap between color displayed on the monitor you're using, and the devices your viewers will be using. Video editing and VFX whiz Tobias Gleissenberger of Surfaced Studio will walk you through the waveform monitor, the RGB parade, and vectorscopes built into Premiere Pro, as well as helping you understand how they work together.






G-Tech G-Rack 12: Fast, Easy, Expandable, A Winner

Already having a great reputation for standalone RAID arrays, G-Tech makes a bold move into shared storage with the G-Tech G-RACK 12. With 120 TB, expandable to 480 TB, blazing speeds, a built-in server (no separate computer or metadata servers needed!) and incredibly easy set-up and management software, longtime broadcast and facility engineer Bob Zelin says that the G-RACK 12 is a winner. Bob doesn't say that often, so you're going to want to check out all the details -- and because it's Bob, there are a lot of details! Read on....





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Adobe Stock Contributor Portal: Sell Your Stock Media Directly Inside Creative Cloud Applications

If you're reading this, it’s all but certain that you’ve at some point in your career made money using an Adobe product: Photoshop, After Effects, Premiere Pro, Dreamweaver, maybe even the “F” word (Flash). The odds are better than even that one or more Adobe products are at the core of your work. With the Adobe Stock Contributor Portal comes a twist: Adobe now provides a platform for you to upload your footage, photos, and vector illustrations for sale into the libraries available to every Creative Cloud subscriber around the world, inside the Creative Cloud applications they’re using every day.

Adobe Creative Cloud is no longer just a place to make stuff, or a place to buy stuff from the existing content already available there. Even though the Adobe Stock Contributor Portal is only in beta for now, Creative Cloud is already well-positioned to become the premiere place to sell stuff too.
And no, you don’t need to be a Creative Cloud subscriber. You just need to have the Adobe ID in hand that you’ve likely had for years. Otherwise, it’s a couple of quick clicks to create one, no subscription required. This is an amazing story, a potential -- dare we say it? -- game changer for photographers, videographers, and graphic artists who sell their work. There! We said it! Read on....


“Before I forget: don’t wear any underwear.” * Field Production * Tim Wilson

“Before I forget: don’t wear any underwear.”

Before coming to Creative COW, before his lives in product marketing and product management at Avid and Boris FX, Creative COW Editor-in-Chief Tim Wilson ran a video production company. As we also observe the 100th Anniversary of the founding of the US Parks Service, Tim recalls one one especially memorable adventure to Everglades National Park, wherein he found himself quite literally up to his armpits in alligators. He had no idea that this was going to happen when the day began. At the time, he was focused on a brand new fear: getting sliced in half by burning underwear.
The Science of Editing * Art of the Edit * Sven Pape

The Science of Editing

Sven Pape, aka @ThisGuyEdits, joins Dr. Karen Pearlman -- former President of the Australian Screen Editors Guild and a three-time nominee for Best Editing at the Australian Screen Editors Guild Annual Awards -- for a provocative look at "Editor's Thinking", a cognitive skill set that you can use to improve your screenplay before you start principal photography of your film.






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Imagineer mocha Pro 5 Plug-In for Adobe: An In Depth Review

Imagineer mocha Pro 5 Plug-in for Adobe brings all the amazing features of the professional version of the mocha Planar Tracker directly into After Effects and Premiere Pro in the form of a plugin. In this in-depth review, After Effects tutorial guru Tobias Gleissenberger of Surfaced Studio will show you what you can do with this new plug-in, and discuss what he likes and doesn't like about the new update.




Why Representation Matters: Thoughts on the Creative Arts Emmys

A big part of overcoming cynicism and becoming your own catalyst for change starts with seeing a future that's actually possible. This can be a challenge for women in the field of post production, working toward equality where they are only 19% of the workforce. Creative COW Contributing Editor Kylee Peña shares the insight she's gained from spending time with an inspiring woman editor, Emmy Award-nominated for her work on "Conan in Korea", and illustrates why the visible presence of women artists in the post-production world matters. Tea figures prominently in the telling.




Hawaiki Keyer 3.0 Upgrader Tutorial

After 25 years as an editor, compositor, and VFX artist, frequent Creative COW poster and tutorial author Simon Ubsdell knows what he needs from a keyer -- and knew he wasn't getting good enough results from FCPX or Motion. Discussions in COW forums led him to create the highly regarded Hawaiki Keyer for Mac users using Apple Final Cut Pro X, Apple Motion, and Adobe After Effects and Premiere Pro on Mac as well. Enthusiasm expressed by COW members for its latest release led us to ask Simon for a tour of the even more advanced Hawaiki Keyer 3.0.

Hey! And what about IBC?

As a matter of fact, we have a TON of IBC coverage, and will be putting it all together for you next week. In the meantime, check out our overview of all the camera and lens news from IBC, "All Eyes on IBC", and a couple of the show's biggest business stories: Blackmagic Design acquiring Ultimatte and Fairlight and the merger of Boris FX and GenArts, makers of Sapphire. You'll of course find much more below, and at Creative COW News.






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All Eyes on IBC 2016 for Cameras & Lenses Galore

What’s that you say? An IBC that’s not only relevant, but downright exhilarating?

This used to not be news, of course. However, in recent years, as NAB has aggressively positioned itself as “the” international show, IBC has too often become simply an opportunity for European audiences to see products already announced at NAB.

In 2016, however, the focus swings sharply to Amsterdam, especially when it comes to cameras and lenses. IBC 2016 is shaping up to be one of the most dramatic trade shows for cinematographers, broadcasters, and videographers in years.

What follows is just a pre-show introduction, brought to you by your Cruise Director and Creative COW Editor-in-Chief Tim Wilson. Check back as this story is updated as the show unfolds in the coming days. Once the show is completed, we’ll also be circling back around to put the whole thing in context with releases for other parts of your workflow, but for now, here’s a look at cameras and lenses from Angénieux and ARRI to Zeiss (and Canon and Panasonic and RED and and and….). Read on!





Adobe Unveils Sweeping Feature and Performance Updates to Adobe Creative Cloud Applications at IBC 2016

Keeping pace with high velocity content demands across both new and traditional platforms, Adobe will showcase advancements in VR, 3D, motion graphics and character animation supported by tools to deliver, measure and monetize TV and film content across multiple screens. More than that, you're going to see news of major upgrades to Adobe After Effects, Adobe Premiere Pro, collaborative workflows (seriously, check out Team Projects), and some of the coolest new options for 3D motion graphics that you've ever seen. Definitely way beyond the usual run of the mill trade show demo song and dance. Read on!





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Meet Laika Studios

Kubo and the Two Strings, ParaNorman, Box Trolls, Coraline -- the most incredible stop-motion of the last decade, and all four are from a single studio, Laika Studios in Portland, Oregon. Building on a team of artists that has been together for years honing their remarkable skills and talent, Laika has become the preeminent stop-motion team in the world today. The following video takes you inside Laika's process, introduces you to some of their people, and shows the kind of remarkable artistry that results from their efforts. Click the image below to check it out!




Timelapsed Stop-motion!

For nearly 100 years, stop-motion animation has been an incredibly labor intensive art. Laika Studio's technique creates incredibly detailed and breathtaking imagery that go far beyond the stop-motion of the past. In the hands of Laika's stop-motion masters, stop-motion animation yields remarkable layered, incredibly detailed images that have pushed the craft to levels unseen before the advent of Laika Studios. In this video over at YouTube, Laika's process has been timelapsed into just a few seconds. Amazing stuff.

Somewhere, Ray Harryhausen is smiling -- oh, and giving it his standing ovation.




"On Animation" on Crafting the Epic World of Kubo

To learn more about Laika Studios and Kubo and the Two Strings, please visit the wonderful in-depth report done by the On Animation blog for one of the finest articles we've ever seen on the subject. The videos in the article are far more in-depth than the two intro videos we've featured in this newsletter. You do not want to miss this.








Film Editing Tutorial: How To Crush The First Notes * Art of the Edit * Sven Pape

Film Editing Tutorial: How To Crush The First Notes

It's happened to you. The first cut sounds noisy, has compression artifacts, actors aren't giving their best performances -- and the director has notes about all this and more. Follow along as Sven Pape from "This Guy Edits" works through some of these very issues on the film he's working on, with tips on how deliver exactly what YOUR director is looking for.






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Ben-Hur Opening Action Sequence
Not that Lawrence of Arabia and Ben-Hur have anything at all to do with each other. For one, their stories are set nearly 2000 years apart. Maybe it's just the sand and the heat causing delirium, but as we were putting this week's newsletter together, we couldn't help be reminded of the gorgeous results from the 3-year effort by Sony Pictures Entertainment to restore the 1962 masterpiece Lawrence of Arabia. We were pleased to present a unique look inside this process by Debra Kaufman examining the (then) cutting-edge technology and expertise required to make one of cinema's most enduring classics look more spectacular than ever.



After Effects 2015.3 - My Favorite Features

After Effects 2015.3 - My Favorite Features
Learn why you should upgrade to After Effects CC 2015.3 - 13.8.1 - a close and detailed look at the latest release of After Effects (August 2016). Roei Tzoref will be focusing on his favorite features that set this release apart from previous versions: Performance, Queue in AME, Lumetri Color new features, and more.



Peter O'Toole as Lawrence of Arabia

Lawrence of Arabia: Sony's Beautiful 4K Restoration
In 2012, Sony Pictures Entertainment finished a 3-year process culminating in a stunning 4K restoration of the 1962 masterpiece Lawrence of Arabia, completed just in time for the film's 50th anniversary. Guided by Sony Executive Vice President Grover Crisp, this massive project engaged cutting-edge technology and expertise from Sony Colorworks DI facility as well as Prasad Corporation and MTI Film, working together on a newly scanned negative. One of the most beautiful films of all time is now more gorgeous than ever.









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The Six Benefits of Microbudget Filmmaking

Microscopic budgets present limitations of course, but can also create opportunities. Gex Williams and Brian Crone produced Ctrl+Alt+Dance for $12,000, and it made $50,000 on its first night -- which included showings on every inhabited continent. The film now has followings in nearly every major city, and has been translated into 9 different languages by its fans. Want to know how to achieve that kind of global engagement? Look no further than The Six Benefits of Microbudget Filmmaking.


Advanced Masking in Adobe After Effects * Adobe After Effects * Tobias Gleissenberger

Advanced Masking in Adobe After Effects

Some of the coolest stuff you can do inside of Adobe After Effects is only possible once you unlock the power of masks. Join After Effects whiz Tobias Gleissenberger of Surfaced Studio to learn about mask animation and interpolation, using the variable width feathering tool, managing mask modes and ordering, and more.
The Secret World of Foley, One of Cinema's Most Magical Arts * Art of the Edit * Tim Wilson

The Secret World of Foley, One of Cinema's Most Magical Arts

The Secret World of Foley is an evocative, wordless insight into one of the cinema’s most magical arts: the creative addition of synchronized sound effects in post known as Foley. This short film is also one of the most beautiful things you've seen in a long time. We highly recommend it to any fans of movies, sound, and the inspiration of watching true artists at work.






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Addressing Professional Fears & Growing Up

Kylee Peña looks back now, from her perspective as workflow supervisor for some of TV's most popular and respected shows, at the fears that she had to face as her postproduction career began. It started when someone contacted her about a blog post she'd written years ago. "I was surprised at how quickly I could return in my head to this place years ago where I was feeling overwhelmed and ineffective, desiring direction and getting none," she writes. "I remembered it all immediately.

"But I was even more surprised that I have conquered every one of these things." Here’s a look at her biggest, scariest, most crippling fears as a young editor, and her thoughts about them now.





Ten Ways To Avoid Editor's Block

Just admit it. You're afraid of the empty timeline. Maybe you’re one of the lucky few who can dive right into cutting a new project. Then there are the other 99% of us for whom there’s nothing worse than that moment after you’re prepping, and you have to face it: time to start cutting something. As an editor for high-profile shows including Empire and Burn Notice, Zack Arnold has been there. Here Zack, shares 10 proven tips from his own experience for not just beating editor's block, but completely avoiding it.




The Adobe After Effects Puppet Tool

Become a puppet master by learning how to use the Puppet Tool in Adobe After Effects! This intermediate-level tutorial from After Effects guru Tobias Gleissenberger of Surfaced Studio will show you how the Puppet Tool allows you to add joints and animations to bring life to any static image!






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